Color is often used by filmmakers like Pixar to create strong emotions in the audience during an important scene. Red is usually used in intense moments, blue is used in depressing moments,etc. A colorist will add value to your work. It's important to match the color with the scene. Color will make everything look more interesting and feel real. It can make a day time shot look like a dark night, it can add a blue sky to a happy moment, and it can create a contrast with the background. In short, color can be considered as important as proper lighting or audio for a film. This doesn't mean you should go crazy and paint every scene in loud colours, just when it will match in pivotal scenes. You can use color in a variety of ways, but make sure you do use it.
Having discussed the color theory in class...twice... I can say that I know a lot of this already. Color really does invoke strong emotions in people. Those pixar examples were perfect and helpful as well. The video with the man showing off different techniques with color was also very interesting and gives me a new outlook on color. That being said, his narrative skills were a bit...lacking. But for the most part, I'm glad that I saw that. And I like that the first article brought up the use of the color red in the movie The Sixth Sense because I've heard of this before, and I've seen the movie a dozen times, and I still have not noticed it except maybe in one case.
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