Bouncing light is a good idea for when you need to only make a slight adjustment to the overall intensity of the light in a scene. Bouncing light is also used to redirect light from a light source and make it go further to\through your scene. Directly lighting a subject can create harsh shadows behind them and if you do not desire them, bouncing the light off a wall or reflector can help cut down or eliminate them. Using a reflector can give you more control over the lighting of your subject than pointing the light at a wall. Bouncing light also creates a nice soft light on your subject.
It's always nice to learn tricks and tips such as these. Well it's usually boring... but, still useful. Lighting is not my cup of tea, and I usually screw it up one way or another and don't notice until I'm editing my footage. So I hate the idea of grabbing these reflectors and all this extra equipment for a shot, but it does look better and it is helpful. I do like the idea of bouncing the light off of a wall because that's easy and convenient. Most people have walls (and they have to be guarded by men with guns), so hurray for being lazy.
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