Oscar Stromberg, director of Maleficent, made a super bowl commercial for the new Mercedes-AMG GT S. The commercial featured a comical retelling of the classic story, The Tortoise and the Hare. This is his first time directing a commercial. The most difficult part of making the commercial was creating the diversity of animals along with giving them all human characteristics and appear to have personalities. Each character started as a drawing, was then put into Photoshop to be adjusted, then rendered, and finally made into a 3d model in Maya. The commercial ended up as a success and was even turned into a game for contestants to win the car.
I thought the commercial was very cute when i saw it, The Tortoise and the Hare was one of the first fairy tales I'd ever read and was one of my favorites. I think it's interesting, the amount of work put into not only making the animals but giving them personality and life as well. Very cool that the director made such a good commercial when he never directed one before. Though, he is an Oscar winning art director so I suppose it's not too surprising.
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