There are several different factors and theories for why people like watching horror movies, that there is no one clear answer. These theories range from "the monsters are a reflection of current fears in society", to "we like seeing the people who commit taboo to be punished". There are 3 primary elements of horror: #1. Tension (caused by suspense, terror, and/or shock) #2. Relevance (the audience can relate with either the characters or the event/issues taking place) and #3. Unreality (the audience is able to distinguish the film as far fetched and unlikely.
Well it bites not knowing why we do what we do, or why we like what we like. For example, I'd like to know why I dream and why I need to sleep. And as far as horror goes, I don't much care for it. I've seen plenty of horror movies and I've analyzed a few. There really is no solid theory for why people like horror movies in general. Now if you were to be specific, like zombie movies only for example, then you could come up with the relevant issues and make a semi solid theory for each genre of horror.
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